Marele trofeu EFFIE a fost câştigat de Leo Burnett & Target pentru campania „Tadaaam GigaWeekend” – Telekom România

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32 de trofee au fost acordate agenţiilor şi companiilor romȃneşti

ȋn cadrul Romanian EFFIE Awards 2016

 

Marele premiu, trofeul Grand EFFIE, a fost cȃştigat de agenţia Leo Burnett & Target pentru campania „Tadaaam GigaWeekend” – Telekom România, ȋn cadrul celei de-a 13-a ediţii Romanian EFFIE Awards. În total, 12 agenţii şi companii au obţinut 32 de trofee, incluzȃnd un Grand EFFIE, cinci trofee de aur, nouă de argint şi 17 de bronz. Festivitatea de premiere a avut loc pe 22 septembrie, la Muzeul Național de Artă, și a fost prezentată de Andreea Esca.

CAP, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett România, McCann Worldgroup România, Orange România, Publicis România & Nurun și Webstyler au fost cȃştigătorii.

Juriul a fost condus de Paweł Tyszkiewicz, Chairman of Polish EFFIE Committee  & CEO Polish Marketing Communications Association SAR, şi a avut o componentă de 90 de persoane din top management în companii și agenții de advertising, dar și din mediul academic. Au fost evaluate, din perspectiva rezultatelor de vânzări şi a obiectivelor de comunicare atinse și depășite, în total 88 de campanii, rămânând 49 de finaliste în cea de-a doua rundă de jurizare.

“EFFIE România devine mai puternic, mai bine definit, cu un rol educațional bine impregnat în program.
Am fost onorat să fiu invitat să particip la prima ediție EFFIE România care aduce cu ea modificări substanțiale: un nou formular pentru prezentarea cazurilor, un nou proces de evaluare și, în cele din urmă, dar și cel mai important aspect, un nou tip de interacțiune a membrilor juriului, prin introducerea dezbaterilor moderate.

Modul în care fiecare grup de membri ai juriului a fost compus (cu reprezentanți din publicitate, marketing, cercetare, cadre universitare), selecția fiecărui membru – era nevoie de experiență și deschidere către discuții mature, oneste – toate acestea au dus la dezbateri foarte profunde, pline de insight-uri.

 

 

 

Menținerea acestei direcții și dezvoltarea procedurii începută anul acesta vă va aduce campanii și mai bune și mai eficiente în viitor, deoarece discuțiile în care fiecare își impărtășește opinia sinceră și pertinentă reprezintă punctul de plecare al unei industrii ambițioase și competitive de marketing”, declară Paweł Tyszkiewicz.

Agenţia Leo Burnett & Target, cȃştigătorul Grand EFFIE, a mai obţinut ȋncă patru premii: Gold ȋn categoria Telecommunications, Silver in Engaged Communities și Bronze în Brand Experience pentru aceeași campanie, Telekom – Tadaaam GigaWeekend, şi încă un Bronze pentru Bergenbier Football (Alcoholic beverages – Beers).

McCann Worldgroup România a obținut în total 12 trofee: Gold EFFIE la Sustained Success pentru Doncafé – Billions of moments, National Institute for Blood & Untold – Pay with blood (câte un Silver în GoodWorks EFFIE – Non – Profit și Media Innovation), Vodafone – Raymond and the Romanian Immigrants (Silver ȋn Engaged Communities), Neumarkt – For Proper Men (Silver – Alcoholic beverages – Beers), American Bites (Silver în Retail), Amigo – Real energy, not just words (două Bronze EFFIE în Non-alcoholic beverages & Renaissance), KFC – Duetos (Bronze EFFIE în Retail), Fakation (Bronze EFFIE – Brand Experience), Pizza Hut – No Keyboard (Bronze EFFIE – Retail) și Vodafone – Hai Simona! (Bronze EFFIE – Telecommunications),

Publicis România a mai primit cinci trofee EFFIE la ediția de anul acesta: un Gold EFFIE pentru ACR – Google Streetview test în categoria Others, trei trofee pentru Shop like a Jedi – Carrefour (câte un Bronze EFFIE în Retail, Shopper Marketing și Brand Experience), semnat de Nurun, și eMag- Shop anytime, anywhere (Bronze – Retail).

GMP Advertising a obținut un Gold EFFIE pentru campania FRF – The Reconquered Stadium, înscrisă la Engaged Communities, un Silver în Telecommunications pentru Telekom – Christmas designed by kids și un Bronze EFFIE în Shopper Marketing pentru Şerif la relaxare – Ciucaș.

Gold EFFIE a câștigat și agenția Jazz, la GoodWorks EFFIE – Non – Profit pentru Stop the massacre, save our songbirds (Natura 2000 NGO Coalition).

Brandurile ale căror campanii au fost câștigătoare sunt: ACR, Amigo, Bergenbier, Burn, Carrefour, Ciucaș, Dacia Logan Prestige, Doncafé, eMAG, Federația Română de Fotbal, Grolsch, ING Bank, KFC, National Institute for Blood & Untold, Natura 2000 NGO Coalition, Neumarkt, Orange, Pizza Hut, Telekom și Vodafone.

Programul EFFIE România continuă. Toate insight-urile si feedbackurile adunate din cele două runde de jurizare, dar și din cadrul sesiunilor speciale consultative cu oameni din industrie vor contribui la

 

 

realizarea EFFIE Insight Guide – un instrument menit să ajute agențiile și clienții să creeze campanii cât mai eficiente, dobândind o imagine cât mai bună asupra pieței. Acesta va fi lansat în luna noiembrie.

Mai multe detalii despre premiile acordate în cadrul festivității de premiere găsiți pe site-ul evenimentului, www.EFFIE.ro.

EFFIE Awards este un festival internaţional sub licenţă EFFIE Worldwide, Inc. EFFIE Awards a fost lansat în 1968, in SUA. Romanian EFFIE Awards este un eveniment de marcă al industriei de marketing şi comunicare, organizat de International Advertising Association România (IAA România), în parteneriat cu Uniunea Agenţiilor de Publicitate din România (UAPR) şi implementat de The Institute.
Lista câștigătorilor Romanian EFFIE Awards 2014 este disponibilă pe www.EFFIE.ro.

Effie 2016 Winners & Nominees

 

ALCOHOLIC BEVERAGES – BEERS

NOMINEES

Campaign: For Proper Men

Client: Heineken România

Brand: Neumarkt

Submitted by: McCann Worldgroup România

Second Agency: Webtailors

Media Agency: Starcom MediaVest

 

 

Campaign: The Pirates

Client: Ursus Premium

Brand: Ursus Breweries

Submitted by: Graffiti BBDO

Second Agency: Kubis Interactive

Media Agency: Media Investment

 

 

Campaign: Bergenbier Football

Client: Bergenbier

Brand: Bergenbier

Submitted by: Leo Burnett România

Media Agency: Zenith Media

 

BRONZE

Campaign: Bergenbier Football

Client: Bergenbier

Brand: Bergenbier

Submitted by: Leo Burnett România

Media Agency: Zenith Media

 

 

SILVER

Campaign: For Proper Men

Client: Heineken România

Brand: Neumarkt

Submitted by: McCann Worldgroup România

Second Agency: Webtailors

Media Agency: Starcom MediaVest

 

GOLD

No Winner

 

NON-ALCOHOLIC BEVERAGES

NOMINEES

Campaign: Real energy, not just words

Client: Strauss România

Brand: Amigo

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

Campaign: Everyday Athletes

Client: Prigat Romania

Brand: Prigat

Submitted by: Leo Burnett România

Second Agency: MSL The Practice

Media Agency: OMD

 

 

BRONZE

Campaign: Real energy, not just words

Client: Strauss România

Brand: Amigo

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

SILVER

No Winner

 

GOLD

No Winner

 

 

 

DURABLES

NOMINEES

Campaign: Romanians want more

Client: Dacia Automobile

Brand: Dacia Logan Prestige

Submitted by: Graffiti BBDO

Media Agency: OMD

 

 

BRONZE

Campaign: Romanians want more

Client: Dacia Automobile

Brand: Dacia Logan Prestige

Submitted by: Graffiti BBDO

Media Agency: OMD

 

 

RETAIL

NOMINEES

Campaign: Duetos

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

Campaign: American bites

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

Campaign: No Keyboard

Client: American Restaurants

Brand: Pizza Hut

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Third Agency: Golin

Media Agency: UM România

 

Campaign: Shop anytime, anywhere

Client: eMAG

Brand: eMAG

Submitted by: Publicis România

Media Agency: Zenith România

 

Campaign: Travel like a star

Client: OMV Petrom

Brand: OMV

Submitted by: Publicis România

Media Agency: Optimedia

 

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

 

BRONZE

Campaign: Duetos

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

Campaign: No Keyboard

Client: American Restaurants

Brand: Pizza Hut

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Third Agency: Golin

Media Agency: UM România

 

Campaign: Shop anytime, anywhere

Client: eMAG

Brand: eMAG

Submitted by: Publicis România

Media Agency: Zenith România

 

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

 

 

SILVER

 

Campaign: American bites

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

GOLD

 

No Winner

 

 

 

FINANCIAL SERVICES

 

NOMINEES

 

Campaign: ING Hotel

Client: ING Bank România

Brand: ING Bank

Submitted by: CAP

Second Agency: Mullen Lowe Profero

Third Agency: MSL The Practice

Media Agency: Zenith Media Communication

 

Campaign: ING Yes, you can

Client: ING Bank România

Brand: ING Bank

Submitted by: CAP

Second Agency: Mullen Lowe Profero

Media Agency: Zenith Media Communication

 

Campaign: Normality

Client: MasterCard

Brand: MasterCard

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Third Agency: Golin

Media Agency: Carat Romania

 

Campaign: Reduced Repayments

Client: BCR

Brand: Erste BCR

Submitted by: Cohn and Jansen JWT

Second Agency: Atelieru

Media Agency: MEC

 

Campaign: Rich Life

Client: BCR

Brand: BCR

Submitted by: Cohn and Jansen JWT

Second Agency: Atelieru

Media Agency: MEC

 

BRONZE

 

Campaign: ING Hotel

Client: ING Bank România

Brand: ING Bank

Submitted by: CAP

Second Agency: Mullen Lowe Profero

Third Agency: MSL The Practice

Media Agency: Zenith Media Communication

 

 

SILVER

 

Campaign: ING Yes, you can

Client: ING Bank România

Brand: ING Bank

Submitted by: CAP

Second Agency: Mullen Lowe Profero

Media Agency: Zenith Media Communication

 

GOLD

 

No Winner

 

 

 

 

 

TELECOMMUNICATIONS

 

NOMINEE

 

Campaign: Hai Simona! – Go Simona!

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

Campaign: Vodafone HBO Go

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

Campaign: Christmas designed by kids

Client: Telekom România

Brand: Telekom

Submitted by: GMP Advertising

Media Agency: Media Investment

 

Campaign: Tadaaam GigaWeekend

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

BRONZE

 

Campaign: Hai Simona! – Go Simona!

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

SILVER

 

Campaign: Christmas designed by kids

Client: Telekom România

Brand: Telekom

Submitted by: GMP Advertising

Media Agency: Media Investment

 

GOLD

 

Campaign: Tadaaam GigaWeekend

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

 

OTHERS

 

NOMINEES

 

Campaign: Google Streetview test

Client: ACR

Brand: ACR

Submitted by: Publicis România

 

Campaign: Great for your community

Client: Patru Mâini

Brand: Patru Mâini

Submitted by: Rusu+Borțun Brand Growers

 

BRONZE

 

No Winner

 

SILVER

 

No Winner

 

 

GOLD

 

Campaign: Google Streetview test

Client: ACR

Brand: ACR

Submitted by: Publicis România

 

 

 

RENAISSANCE

 

NOMINEES

 

Campaign: Real energy, not just words

Client: Strauss România

Brand: Amigo

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

BRONZE

 

Campaign: Real energy, not just words

Client: Strauss România

Brand: Amigo

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

 

 

 

SUSTAINED SUCCESS

 

NOMINEES

 

Campaign: Billions of moments

Client Strauss România

Brand: Doncafé

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

Campaign: Millidge and Doig

Client: Orange România

Brand: Orange

Submitted by: Orange România

Second Agency: Wieden + Kennedy

Third Agency: Publicis România

Media Agency: Initiative Media

 

 

BRONZE

 

No Winner

 

 

SILVER

 

Campaign: Millidge and Doig

Client: Orange România

Brand: Orange

Submitted by: Orange România

Second Agency: Wieden + Kennedy

Third Agency: Publicis România

Media Agency: Initiative Media

 

GOLD

 

Campaign: Billions of moments

Client Strauss România

Brand: Doncafé

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Media Agency: Starcom MediaVest

 

 

 

 

SHOPPER MARKETING

 

NOMINEES

 

Campaign: Şerif la relaxare

Client: Ursus Breweries

Brand: Ciucaș

Submitted by: GMP Advertising

Second Agency: Foodwise

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

BRONZE

 

Campaign: Şerif la relaxare

Client: Ursus Breweries

Brand: Ciucaș

Submitted by: GMP Advertising

Second Agency: Foodwise

 

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

 

 

 

BRAND EXPERIENCE

 

NOMINEES

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

Campaign: Kissing Bottles

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by: McCann Worldgroup România

Second Agency: MRM Worldwide România

Third Agency: McCann PR

Media Agency: UM România

 

Campaign: Where’s Mr. Applehead?

Client: Heineken România

Brand: Strongbow

Submitted by: Ogilvy & Mather

Media Agency: Starcom MediaVest

 

Campaign: Grolsch Sound Experiment

Client: Ursus Breweries

Brand: Grolsch

Submitted by: Kubis Interactive

Second Agency: Propaganda Creative Marketing

Third Agency: MSL The Practice

Media Agency: Media Investment

 

Campaign: Tadaaam

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

Campaign: Fakation

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

 

BRONZE

 

Campaign: Shop like a Jedi

Client: Carrefour România

Brand: Carrefour

Submitted by: Publicis România & Nurun

Media Agency: Zenith România

 

Campaign: Tadaaam

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

Campaign: Fakation

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Second Agency: Golin

Media Agency: UM România

 

Campaign: Grolsch Sound Experiment

Client: Ursus Breweries

Brand: Grolsch

Submitted by: Kubis Interactive

Second Agency: Propaganda Creative Marketing

Third Agency: MSL The Practice

Media Agency: Media Investment

 

 

SILVER

 

No Winner

 

GOLD

 

No Winner

 

 

GOOD WORKS EFFIE – NON – PROFIT

 

NOMINEES

 

Campaign: Pay With Blood

Client: National Institute for Blood (Centrul de Transfuzie Sanguină)

Brand: National Institute for Blood & Untold

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

Campaign: My Answer is No

Client: ActiveWatch

Brand: ActiveWatch

Submitted by: FCB Bucharest

 

Campaign: Stop the massacre, save our songbirds

Client: Natura 2000 NGO Coalition

Brand: Natura 2000 NGO Coalition

Submitted by: Jazz

Second Agency: Rogalski Damaschin

 

 

BRONZE

 

No Winner

 

SILVER

 

Campaign: Pay With Blood

Client: National Institute for Blood (Centrul de Transfuzie Sanguină)

Brand: National Institute for Blood & Untold

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

GOLD

 

Campaign: Stop the massacre, save our songbirds

Client: Natura 2000 NGO Coalition

Brand: Natura 2000 NGO Coalition

Submitted by: Jazz

Second Agency: Rogalski Damaschin

 

 

 

MEDIA INNOVATION

 

NOMINEE

 

Campaign: Pay With Blood

Client: National Institute for Blood (Centrul de Transfuzie Sanguină)

Brand: National Institute for Blood & Untold

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

BRONZE

 

No Winner

 

SILVER

 

Campaign: Pay With Blood

Client: National Institute for Blood (Centrul de Transfuzie Sanguină)

Brand: National Institute for Blood & Untold

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

 

 

ENGAGED COMMUNITIES

 

NOMINEES

 

Campaign: Raymond and the Romanian Immigrants

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

Campaign: Communities on fire

Client: Monster Energy

Brand: BURN

Submitted by: Heist Industries

Media Agency: UM România

 

Campaign: FRF – The Reconquered Stadium

Client: Federația Română de Fotbal

Brand: Federația Română de Fotbal (Romanian Football Federation)

Submitted by: GMP Advertising & Webstyler

Second Agency: GMP PR

 

 

Campaign: Great for your community

Client: Patru Mâini

Brand: Patru Mâini

Submitted by: Rusu+Borțun Brand Growers

 

Campaign: Tadaaam Show

Client: Telekom România

Brand: Telekom România

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

BRONZE

 

Campaign: Communities on fire

Client: Monster Energy

Brand: BURN

Submitted by: Heist Industries

Media Agency: UM România

 

 

SILVER

 

Campaign: Raymond and the Romanian Immigrants

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Media Agency: UM România

 

Campaign: Tadaaam Show

Client: Telekom România

Brand: Telekom România

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

 

GOLD

 

Campaign: FRF – The Reconquered Stadium

Client: Federația Română de Fotbal

Brand: Federația Română de Fotbal (Romanian Football Federation)

Submitted by: GMP Advertising & Webstyler

Second Agency: GMP PR

 

 

 

 

 

GRAND EFFIE

 

NOMINEE

 

Campaign: Tadaaam GigaWeekend

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

Campaign: Google Streetview test

Client: ACR

Brand: ACR

Submitted by: Publicis România

 

Campaign: Stop the massacre, save our songbirds

Client: Natura 2000 NGO Coalition

Brand: Natura 2000 NGO Coalition

Submitted by: Jazz

Second Agency: Rogalski Damaschin

 

Campaign: FRF – The Reconquered Stadium

Client: Federația Română de Fotbal

Brand: Federația Română de Fotbal (Romanian Football Federation)

Submitted by: GMP Advertising & Webstyler

Second Agency: GMP PR

 

WINNER GRAND EFFIE

 

Campaign: Tadaaam GigaWeekend

Client: Telekom România

Brand: Telekom

Submitted by: Leo Burnett & Target

Media Agency: Media Investment

 

 

 

 

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